Digital Campaign Manager

About your new employer

One of Irelands largest health insurance providers are looking for a Digital Brand Manager in Cork.

The ideal candidate must have a minimum of 4 years of experience working as a digital and social lead, demonstrate deep industry knowledge of the digital landscape and an experience in strategic planning, implementation, and evaluation.

They will constantly look to emerging trends, technologies and equipment providing guidance and expertise, directing brand growth in the digital landscape.

You will be a digital SME within the team and therefore need to have the breadth of experience to lead and advise the marketing manager/ director.

About your new job as Digital Campaign Manager 

• Drive the digital and social media advertising strategy across online channels including but not limited to all social platforms, online display, and digital partnerships delivering on brand objectives and business goals.
• Champion the digital advertising journey, connecting online channels to ensure the company appears consistently across all digital touchpoints and formats.
• Lead and manage digital-first advertising campaigns producing compelling content that drives engagement.
• Evolve and execute social media strategies across the business, increasing brand visibility and engagement, convert content marketing journeys into online leads and sales.
• Identify and maximise conversion moments and lead generation opportunities through effective remarketing.
• Utilize tracking, measurement, and digital attribution techniques to set KPIs and analyse campaign results.
• Stay updated on consumer, competitor, and digital landscapes to continuously inform strategic direction and enhance our online presence.
• Research social media trends, design tools and applications, bringing industry knowledge and recommendations back to the organisation.
• Oversee and govern social media accounts engaging with non-scheme specific comments, this includes responding to comments and boosting the brand online.
• Support exceptional customer service, and work alongside the customer care department to ensure members are responded to in a timely manner.
• Work closely with Conversion Optimization Specialist to track online performance of campaigns and initiatives.
• Set stretch KPIs for digital and social media campaigns, analyse and report back on the success of content. Using results to inform future briefs.
• Effectively communicate digital and social media best practices, emerging trends, and campaign effectiveness internally.

What skill/experience you need as Digital Campaign Manager 

• Marketing Degree
• Track record in digital campaign management.
• P&L control of campaign
• Project management experience.
• Up-to-date knowledge of industry best practices and emerging trends in digital marketing and branding.
• Minimum of 4 years’ experience relevant experience in social media, community building and or other relevant digital roles.
• Proven ability to work across broad cross functional teams to translate, ideate and produce best in class social media strategies delivering on desired objectives.
• Strong understanding of digital marketing principles, social media platforms, and emerging digital trends.
• SEO experience and understanding of performance content.
• Experience in tracking, measurement, digital attribution, and setting KPIs to measure campaign success.
• Strong analytical and problem-solving skills, with the ability to analyse campaign results and make data-driven recommendations.
• High attention to detail and adherence to brand and format standards.
• Creative mindset with the ability to deliver compelling digital content that aligns with brand objectives.
• Needs to have a wider Digital space and be able to drive a digital strategy.
• The ability to secure investment.
• Must be available to travel to Dublin every 2-3 weeks.
• Experience working with heath and/or sponsorship content a bonus.
• Experience working in a regulated environment a bonus.

What’s on offer

• Full time Perm role.
• €55-€60k DOE
• Hybrid working & Benefits options

What’s next

• Apply now by clicking “Apply Now” or contact Marie at 021 484 7133.
• Or if the job isn’t quite right but you are looking for something similar, please get in touch.